The Lifeline Appeal is a significant awareness and fundraising opportunity for The British Polio Fellowship, with 120,000 Polio survivors in the UK affected by Post Polio Syndrome (PPS), a little known and little understood debilitating neurological condition.
The ten minute appeal will be used to remind the United Kingdom of Polio’s significant yet very rarely reported legacy. The British Polio Fellowship is purely run on donations and receives no government funding; hence the appeal actively encourages people to give to the cause, as the charity has very few opportunities to reach such a captive audience.
Dan Snow is the perfect presenter for British Polio’s Lifeline Appeal, as he has a personal interest in the charity’s work. “I am very happy to be presenting the Lifeline Appeal on behalf of The British Polio Fellowship, as my family was almost wiped out by Polio in the 1950s. Now, dealing with Post Polio Syndrome is the challenge for survivors, and we’re looking to raise awareness of this often invisible disability and raise much needed funds for the charity to help its members cope with the day-to-day issues life throws at them .”
Post Polio Syndrome (PPS) is a neurological condition which can occur in up to 80 per cent of those who have had Polio. It is estimated that around 120,000 people in the UK are living with PPS today. Symptoms of PPS can vary from increasing weakness, fatigue and pain in previously affected or unaffected muscles, a general reduction in stamina, breathing, sleeping and/or swallowing problems and cold intolerance. The British Polio Fellowship is a charity dedicated to helping, supporting and empowering those in the UK living with the late effects of Polio and PPS.
CEO of The British Polio Fellowship, Ted Hill MBE, said: “We are really grateful to Dan Snow and the BBC and tremendously excited about the opportunity to showcase our charity’s work. The appeal is an amazing way to reach people who haven’t heard of PPS and make people aware that Polio’s legacy lives on and people require a range of support from us. Dan is a perfect fit for our appeal – his 0own family having been terribly affected by Polio in the 50s and we hope this personal connection will really resonate with viewers.”
You can find out more about the Lifeline Appeal here