British Polio Month – July 2013
Plans for our forthcoming British Polio Month in July are now being finalised and we are pleased to be able to give you an outline of some of the specific things we have planned for the month. This list is not exhaustive and additional events may be added after Bulletin has gone to press, so keep an eye on the website for further news and developments.
May/June/July – GPs and NHS Clinical Commissioning Groups campaign
In this copy of Bulletin, you should have received a letter to GPs. This letter is designed for you to take to your local GP’s surgery to encourage them to take a survey about PPS and engage with the charity more to help raise awareness of Polio and PPS in the health service. If you have not received a copy of the GPs’ letter or need more copies, they can be downloaded from our website or please contact Central Office for assistance.
There is an accompanying pack of posters and literature for British Polio Month that your GP’s surgery can display and refer to. If you are able to get your local surgery to display any information for us, please contact Central Office as soon as possible. It is vitally important for the success of British Polio Month that we get our message across to GPs, who – as proven by our survey last year – could learn a lot more about PPS and Polio and could diagnose PPS earlier with better awareness and information.
So we are relying on you to make it your mission to get these letters in front of GPs all over the country in advance of 1 July. We are doing our bit, too. We are also mailing out to over 200 NHS Clinical Commissioning Groups, who between them have access to the entire health service, so we are tackling PPS awareness within the health professionals’ community on these two important fronts. The email to NHS Clinical Commissioning Groups will include a link to a new survey (the same one that is referred to in the GPs’ letter), which we will use to drive GPs and health professionals to our website for further information.
Sunday 7 July – Celebrity fundraising swimming gala
You can see here a major announcement about our latest Ambassador, the highly inspiring TV presenter Julia Roberts of QVC, who many didn’t even realise had Polio. We welcome Julia to the Fellowship now she has publicly ‘come out’, and would like to take the opportunity to thank her for the great energy and enthusiasm she is already displaying in helping the charity raise awareness of Polio and PPS.
There are some potentially very exciting things surrounding the swimming fundraiser, which will be more of a family entertainment show rather than a serious swimming competition. How will it be possible to beat a Paralympian swimmer in the pool, I wonder?
All will be revealed soon; members will be the first to hear about the final details of the event through the website, Facebook and Twitter, and branches will be informed to spread the word to members. You will also have the opportunity to attend. It is likely that the swimming event will take place somewhere in the London/M25 corridor, as this is Julia’s home patch and the most convenient place for her and the charity to put on the event this year.
Sunday 14 July – London British 10k running event
The British 10k London Run is staged on the world’s greatest road race route through the heart of central London passing many of the capital’s truly world class historic landmarks. Starting on Piccadilly outside The Guards & Calvary Club, runners will pass the new WW2 Bomber Command Memorial which was unveiled by HM Queen Elizabeth 11 in June 2012, two weeks prior to The British 10k London Run in Diamond Jubilee Olympic year with Wellington Arch at Hyde Park Corner as backdrop.
Runners will pass The Ritz, St. James’s Palace, Trafalgar Square, the magnificent St. Paul’s Cathedral, the unique London Eye, the world’s most famous clock Big Ben, the British Houses of Parliament, the historic Westminster Abbey before finishing on Whitehall (the portal of British Government) at the junction of Royal Horse Guards and Banqueting House after passing Downing Street (the official London residence of British Prime Ministers) and The Cenotaph, the national memorial to those who made the ultimate sacrifice for their country.
Our team running on the day will include Anna and Veronique Tyczynska, Sabina, Daniel and Mark Fisher, who are all running for us because of their connection with Joe Fisher, who is a member and ex-trustee. Amanda Daish also joins Team British Polio on the day, running for her mum who is also a member. Thanks to them all and I’m sure you will join us in wishing them well with the race and especially with their fundraising efforts which are really appreciated. We are planning to post some press releases on the website shortly that will give details of any fundraising pages for our runners, so ‘watch this space’. If you want to join our cheerleading team on the day for what will be a great event in the capital, please contact Marianne at Central Office for further information – it would be great to see as many of you as possible in London on 14 July.
A special mention to a couple of other stars, Jackie Mottershead and Dean Mawson who are representing us in other races and challenges this year. Jackie is running the Manchester 10k (26 May) for her father Derek Gittens, and amazingly is also doing the Deva Divas Sprint triathlon (21 July), competing for British Polio Fellowship in both. Dean had to pull out of the Brentwood Half Marathon on behalf of the NE London Group on the 24 March, due to injury. However, all the money that he has received through JustGiving is now being transferred to the Southend Half Marathon on the 9 June. Thanks for your efforts and good luck to you all.
July (date TBC) – Mobile Advan and high profile photo-shoot
Sometime during July, we will locate our mobile ad van in a prominent place and use it as a central point of focus for celebrity, fundraising, information and PR activity. Full details will be released soon. The theme of the campaign is 120,000 reasons to support us, and we are able to give you a sneak preview of the graphic that we will use to convey this important message. Many thanks to all of you who agreed to have your photo taken at Leicester, now you can see what it was all about. If your photo hasn’t been used, apologies, the selection was left to our designers but we may still be able to use your photo for other things in the future so it was by no means a waste of time.
You will see that the graphic fits in nicely with the cover of Bulletin, and at over 10ft high and 20ft wide (known as a 48-sheet poster), it will provide a visually interesting backdrop for our planned photo-shoot and PR activity, as well as giving us a physical point of presence we can use for fundraising and public information. National and regional variations of press releases will be sent out to all media, with planned involvement from one or more of our Ambassadors as well as one or two other well-known faces we are hoping to confirm in the next few days.
Do you have any local branch events organised in or around July that we could use as part of our publicity efforts for British Polio Month? If so, please email Glenys Balchin.
Please click here to download a .pdf of “GPs remain unaware of PPS danger.”