The situation of disabled people as active customers in the private sector is not a new but remains a little researched topic. However, it is not a secret that disabled customers have less opportunities than non-disabled peers. Respectively, the research ‘Effective Customer Policies for Disabled People in the Private Market’ aims to explore potential actions that need to be taken in order to transform disabled people’s rights as customers of mainstream private goods and services, and to make the private market more accessible. With this in mind, people with different impairments and of different age and gender are invited to participate in this research and to become ‘mystery shoppers’. In other words, people are asked to go to a shop and to pay attention to the external and internal shop environment, shop assistants, product features, etc. After this activity, face-to-face interviews will be held. Interviews will take around 30 minutes and focus on ‘mystery shopping’ and general shopping experiences. The privacy and protection of provided data will be fully anonymised and in full compliance with EU Data Protection legislations.
In this research, all the main manufacturers of Information Communication Technologies and the retailer networks in Lithuania and the United Kingdom will participate. Thus, your contribution is crucial in both the knowledge development in this particular area and the presentation of real experiences of disabled customers of mainstream goods and services.
This research is being carried out with the University of Leeds, School of Sociology and Social Policy; and funded by Marie Curie Initial Training Network. Research will be held on the 21st of February till the 7th of March.
If you would like to take part in this research, or if you have any questions please contact me, Ieva Eskyte, via email firstname.lastname@example.org or email@example.com