The British Polio Fellowship has today announced an important new project with Swiss based Syngenta and UK based Westland Horticulture. The trio have joined forces to supply 10,000 packets of seeds to members of The British Fellowship as part of events to mark the national charity’s 75th Anniversary in 2014, by using flowers to remember those still living with Polio and Post Polio Syndrome (PPS).
As part of the initiative, Syngenta and Westland Horticulture are supplying The British Polio Fellowship with 10,000 packets of Unwins Nature’s Haven Biodiversity Mix seeds, to be issued to the charity’s members on 1st March via The Bulletin magazine – The British Polio Fellowship’s bi-monthly member publication. The packets will be marked with the charity’s logo and ‘Living with Polio and PPS’. Packets will also be distributed to the public in return for donations as the charity tours the UK next year.
“The charity has long wished to be able to issue seeds or flowers to commemorate Polio and PPS with members and the wider public, and thanks to this valuable sponsorship from Syngenta and Westland, we can make this dream a reality,” said Ted Hill, MBE, CEO of The British Polio Fellowship. “The seeds provide a selection of flower varieties to attract beneficial insects whilst at the same time creating a simply beautiful display of colour. They will flower right through from June to October, providing a fitting tribute to Polio and PPS.”
“At Syngenta, the Lawn & Garden business unit is dedicated to help people connect positively with their living environment. Our ambition is to enrich lives by making our living environment inspiring and healthy,” says Jeff Cox, Head of Lawn & Garden at Syngenta. “When we heard of The British Polio Fellowship’s desire to use flowers to promote their message, we were delighted to be able to help both them and their members commemorate their 75th anniversary in such a meaningful way in a country that is not only a significant market for us, but is home to a large number of our employees.” While Syngenta was founded in 2000, it is one of the world’s leading companies in the agricultural business and is committed to sustainability and best practice.
Its Lawn & Garden business partnership with Westland Horticulture in the UK and Ireland made it a natural fit with The British Polio Fellowship. “It is a pleasure to be able to do something practical to support the work of The British Polio Fellowship in their Anniversary year,” said Louise Billingham, Brand Manager for Westland Horticulture. “Flowers are the traditional form of remembrance and commemoration around the world and we are proud to be able to help commemorate 75 years of effort to combat Polio and support people with PPS here in the UK.”
Westland Horticulture is one of the leading horticultural companies in the UK creating unique and innovative gardening products. The distribution of seeds is a significant part of the charity’s plans to use the goodwill generated by its 75th Anniversary to promote the needs of its members living with Polio and Post Polio Syndrome and raise awareness of these forgotten conditions among the public and the medical profession.
The Anniversary has been trailed with the first ever PPS Day taking place in Winchester in October; followed by an Early Day Motion in the House of Commons tabled by Andrew Love MP. A documentary charting the charity’s 75 years has been filmed, while the charity’s annual indoor games in March 2014 will have a special significance.
“There is no doubt that 2014 is going to be one of the biggest year’s in the charity’s long history,” added Ted. “The distribution of seeds is going to be a major part of the charity’s promotional calendar and will allow the charity’s messages on Polio and PPS to literally blossom, not just among our members but in getting with wider public thinking about Polio and PPS in a new way.”
The British Polio Fellowship is a charity dedicated to helping, supporting and empowering those in the UK living with the effects of Polio and PPS. It provides information, advocacy, welfare and support to enable its members to live full independent and integrated lives and works to develop worldwide alliances with other Polio and Post Polio groups for the mutual benefit of its members.
For more details on Fellowship, please contact The British Polio Fellowship on 0800 043 1935, by email at firstname.lastname@example.org or visit the new website at www.britishpolio.org.uk